Bullerup Nærbutik
2024
The project is for a local shop from 1908 in a small town in Denmark. The owner wanted to tell the history about the shop through visuel identety and storytelling. Based on archival material and personal stories, the task was to translate this heritage into a cohesive visual narrative.
I developed the logo, illustrations and the overall graphic layout of the shop’s history. The hand-drawn illustrations emphasise warmth and nostalgia, while the simple line work reflects the character of the place.
The result is a visual identity that connects past and present, giving new life to a meaningful piece of local history.
Reference
"I would like to give my warmest recommendation to Karoline Relster, who has played a crucial role in developing the visual identities of my two businesses: Tjenerskolen, which has grown into Denmark’s largest hospitality staffing agency based in Copenhagen, and Bullerup Local Shop, which has grown by 120% since 2023 when Karoline created a completely new visual profile including logo, colours and all related elements.
Despite the very different target groups and needs of the two businesses, Karoline has created strong and well-crafted visual identities that enhance both expression, credibility and growth. For Tjenerskolen, Karoline developed a professional and modern visual identity that reflects our ambitions and what we aim to communicate. For Bullerup Local Shop, she created a warm, approachable and inviting visual profile that reflects the shop’s role as a local meeting point, including a focus on the idea of a “local kiosk”.
One of Karoline’s key strengths is her ability to work with colour. She creates visual expressions with strong character, and her colour choices are always thoughtful and well-balanced. Working with Karoline has been a pleasure from start to finish. She is attentive, creative and works in a structured manner. She consistently delivers high-quality solutions, often exceeding expectations.
I can therefore highly recommend Karoline Relster to anyone looking for a skilled, creative and dedicated designer who is capable of creating strong and impactful visual identities. If further information is needed, please feel free to contact me at +45 26 21 99 05. Frederik Møller Director, Tjenerskolen and Bullerup Local Shop"
