rice kids
2024-2026
During my time at rice, I developed the visual identity and was part of the team throughout the full development of Rice Kids.
rice Kids is a playful universe designed to bring more colour, fun and imagination into everyday life. Believing that being childish is always a compliment, the concept celebrates the magic of childhood. Building on 27 years of creating colourful products for the whole family, rice introduce ‘rice Kids’ as a dedicated space for children – a universe where curiosity, play and personality take centre stage.
The visual direction combines bold colours, tactile elements and a sense of spontaneity to create a vibrant and recognisable brand experience across both digital and physical touchpoints such as catalogues and packaging and product layout.
Reference
"I had the pleasure of working with Karoline Relster at rice from 2022–2026, where she worked as a Graphic Designer and Stylist.
During her time at rice, Karoline contributed to the development and design of our visual universe across both digital and print platforms. She was responsible for visual campaigns, catalogues and photoshoots in close collaboration with the team, her direct manager and the Creative Director.
Karoline has a good visual eye and a good sense of colour, shape and atmosphere. She thrives particularly well in collaborative processes, where she creates visual solutions through creative sparring. In addition, she was involved in a number of projects, including collaborations with brands such as Smiley®, Love Therapy, Nathalie Lété and PEANUTS Worldwide, where she contributed to the visual execution.
Karoline approaches tasks with confidence and a belief that she can solve what is placed in front of her, while taking responsibility for bringing ideas and projects to completion. She also contributes positively to the work environment and takes initiative for shared activities, helping create a good atmosphere within the team. During her time at rice, Karoline developed both professionally and personally.
I can highly recommend Karoline for roles within visual communication, digital design and content production.
- Charlotte Gueniau, Founder & Creative Director"
