Tjenerskolen
2023
For Tjenerskolen, I developed a refreshed visual identity focused on creating a professional yet approachable expression. The project included a new wordmark, colour palette, typography, layout direction, and digital design elements across multiple platforms.
The visual identity was created to reflect Tjenerskolen’s ambition of becoming a modern and trustworthy staffing agency within the hospitality industry, while still maintaining personality and warmth. By combining elegant typography with bold colours and structured layouts, I created a visual universe that feels both confident and inviting.
Reference
"I would like to give my warmest recommendation to Karoline Relster, who has played a crucial role in developing the visual identities of my two businesses: Tjenerskolen, which today has grown into Denmark’s largest waiter staffing agency headquartered in Copenhagen, and Bullerup Nærbutik, which has experienced a growth of 120% since 2023, when Karoline created an entirely new visual identity including logo, colours, and everything connected to the brand.
Despite the two companies having very different target audiences and needs, Karoline has created strong and well-executed visual identities that strengthen both expression, credibility, and growth.
For Tjenerskolen, Karoline developed a professional and modern visual identity that reflects the image and values we want to communicate. For Bullerup Nærbutik, she created a warm, welcoming, and authentic visual profile that reflects the store’s importance as a local gathering place, with inspiration drawn from the traditional Danish “landkiosk” atmosphere.
One of Karoline’s greatest strengths is her ability to combine colours in a thoughtful and distinctive way. She creates visual expressions with real character, and her colour choices always feel intentional and well considered.
Working with Karoline has been a pleasure from start to finish. She is attentive, creative, and highly structured in her approach. She consistently delivers solutions of exceptional quality, often beyond expectations.
I can therefore highly recommend Karoline Relster to anyone looking for a talented, creative, and dedicated designer who is able to create strong and impactful visual identities.
If further information is needed, please feel free to contact me at +45 26 21 99 05.
Frederik Møller
Director, Tjenerskolen & Bullerup Nærbutik
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